Harvard University Faculty & Staff Assistance Program
Case Study: Website Makeover
Harvard University Faculty & Staff Assistance Program
Challenge
The Harvard University Faculty & Staff Assistance Program (FSAP) required complete redevelopment of their existing website in order to increase utilization of services and more effectively promote available resources to University staff and faculty.
The site needed to let visitors easily find health information and resources related to book topics, while also integrating a robust content management system that could be utilized by BWHBC staff for efficient site updates.
Solution
Human Service Solutions worked closely with a multidepartmental team from FSAP, IT, and Human Resources to accomplish the following objectives and produce a new FSAP web presence:
- Develop new logo, tagline, and visual identity to reflect FSAP's mission and appeal to targeted audiences
- Develop a new site navigation structure for improved usability
- Optimize site pages for indexing within the Harvard search engine directory
Return on Investment
FSAP reports the following results within the first six weeks of site launch:
- Substantial increase in requests for services—largest case volume in FSAP's 15 year history
- 25% increase in incoming call volume
- 10% increase in email list subscribers
- A more prominent ranking on the Harvard search engine for targeted key terms
- Positive feedback about the FSAP site from Harvard administrators and general University community