Massachusetts Campaign for America’s Professional Social Workers

Case Study: Massachusetts Campaign for America's Professional Social Workers

Challenge

The Massachusetts Campaign for America's Professional Social Workers required the development of an Internet presence to facilitate public outreach efforts and spread word of the Campaign among professional social work audiences.

Solution

Human Service Solutions developed two separate mission-focused sites to address Campaign goals and objectives:

• Online Forms for processing requests for Campaign materials and volunteer opportunities
• Email Campaign integration for automated collection of opt-in email addresses and publishing of multipart text/HTML newsletters
• Resource Section with informational downloads

Outcome

The growth of the Campaign's Internet presence has raised international interest and support of Campaign activities from professionals and organizations around the United States.