Web Development & Internet Marketing Resources
Featured Articles & Resources
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Why You Need a WordPress Maintenance Plan
WordPress is the web's most popular content management platform for it's versatility and ease of use. But it also requires consistent maintenance to remain in good working order. Learn more about why a WordPress maintenance plan is critical, and what it should include...
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Maintaining a WordPress Website When the Original Developer Goes Out of Business
A website is the digital face of your brand, often run by content management systems like WordPress. When a WordPress website is built with WordPress coding standards and has well-supported plugins, transitioning your site from one WordPress agency or developer to another is seamless...
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Check that WordPress Plugin History!
When it comes to website plugins on CMS platforms like WordPress, not all solutions are created equal. It’s critical to verify that all plugins are well-supported in order to ensure a secure and functional web presence....
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Why You Need to Secure Your Website with HTTPS and SSL
Until recently, most website owners have not had to worry about special measures to secure their web pages unless they were conducting eCommerce transactions, or collecting sensitive information such as medical or banking data. But now all that is changing...
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Making Your Website Faster: Speed Matters
If concern about frustrating your users with a slow loading website isn't enough of a reason to improve speed, consider the fact that Google cares. A lot. Google acts upon what is intuitively obvious: A poor performing website results in a poor user experience, and sites with poor user experiences deserve less promotion in search results...
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Who Should Manage Our Social Media?
Whether you run a small mom-and-pop shop or a global enterprise, social media is a crucial piece of your business’s marketing, customer service, and customer experience strategy....
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Your Message Matters
We have noticed that many Community Action Agencies and other non-profits struggle to effectively communicate what they are about – their brand – including the organization’s key message and their larger role in the community. This is a more significant problem than most people realize.
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Website Conversion Fundamentals
The actions that you want visitors to take on your website/landing pages, commonly referred to as "conversions", can be greatly impacted by a number of variables that influence whether or not a user is likely to take the next step and convert from an anonymous visitor into a new prospect, a customer, a donor, or registrant.
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Google Grant Basics: What You Need to Know
This is a wonderful program that allows nonprofits to have enhanced visibility within the world’s most powerful public information tool – the Google search engine.
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Understanding Google Search Results
Type any query into Google and you're likely to get results in any number of different formats. Here we break down the different types of Google Search results, and implications for your business.
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Does Your Website Need a Text Resize Feature to Be Senior-Friendly?
When it comes to web usability for seniors, a key factor is text size and readability. This makes sense, since our vision changes as we age and this impacts what we read both on and off screen.
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Here’s Why Google is Calling About Your Google Ads Account
If you manage a Google Ads account, you have probably noticed an increasing number of unsolicited calls and emails appearing to come from Google over the past year. They desperately want to give you advice that they say will improve the performance of your Google Ads campaign.
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Website Planning Tips for Busy Decision-Makers
What do you do when you are a marketing director, manager, or business owner who is responsible for your organization's most important communications vehicle - your website? Here are a few tips to help you prioritize your goals and organize your planning for a successful web presence in the year ahead.
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Test Your Website Speed
Page Speed Insights measures the performance of a page for mobile devices and desktop devices. It fetches the url twice, once with a mobile user-agent, and once with a desktop-user agent...
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Tips for a Successful Website Redesign
While a website redesign can be a fun and exciting project, it can also include a number of variables that range greatly in scope depending on your needs. Before you run out and start designing the next iteration of your website, below are some tips to help you think through some of the key considerations that will help make your redesign project a success...
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Why a Mobile-Friendly Website is Important
Most of us have known for a long time that people everywhere are increasingly accessing the internet on a range of devices. No longer is it safe to assume that a visitor to your company website will be using a traditional desktop or laptop computer - there is a good chance that she will be using a tablet or a handheld Smartphone...
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Web Strategies for Navigating Covid-19
Organizations of all types have had to adapt their service models to new ways of doing business in the age of Covid-19, and it is essential to make sure these changes are communicated to your target audiences. Fortunately, there are a number of online tools available to help...
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Google & Mobile Compatibility (AKA Mobilegeddon)
On April 21, 2015 Google updated their search algorithm to give preference to websites that are optimized for proper display on mobile/handheld devices. This change can have a significant impact on your site's search visibility and performance for mobile users...
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SEO Fundamentals: Tips & Best Practices for Search Engine Optimization
The process of Search Engine Optimization (SEO) has gained popularity in recent years as a means to reach target audiences through improved web site positioning in search engines. However, few have an understanding of the SEO methods employed in order to produce such results...
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Technology Funding Resources for Nonprofits
Funding technology initiatives can be challenging for many organizations, particularly those that are nonprofit or at the grassroots level. Fortunately, there are a variety of programs and resources available to help assist with nonprofit technology funding needs. The list below provides a good starting point for those seeking assistance, although it is by no means exhaustive...
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Web Site Planning Worksheets (PDF)
Web Site Planning Worksheets Prepared by Human Service Solutions, in PDF format.