Fuel Assistance (LIHEAP) Marketing Outreach Campaign
About Our Client
Self Help, Inc. is a nonprofit Community Action Agency (CAA) created to help low-income families and individuals stabilize and secure their lives through education, strategic assistance, and building on opportunities in their communities.
Self Help wanted to conduct a community outreach campaign that would help to raise awareness about the Low Income Home Energy Assistance Program (LIHEAP) within the Massachusetts communities they serve. This critical federal program helps to assist millions of households with the challenges of fuel and heating costs each year.
HSS developed a multifaceted campaign that would help explain the LIHEAP fuel assistance program, and elevate the program's visibility across media channels, including web, search, email, social, cable television, and on-demand digital/streaming. All materials utilized a consistent creative treatment and messaging themes for a unified brand identity across media.
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