Project Showcase 2020 Census Outreach Campaign
About Our Client
Self Help, Inc. is a nonprofit Community Action Agency (CAA) created to help low-income families and individuals stabilize and secure their lives through education, strategic assistance, and building on opportunities in their communities.
Self Help needed a community outreach campaign that would help increase Census 2020 participation amongst "hard-to-count" populations in their service areas. This challenge was amplified due to COVID-19, which necessitated an all-digital approach, given safety considerations with in-person and on-site options.
HSS developed a multifaceted, multi-channel digital campaign that built upon messaging themes designed to motivate census participation amongst target audiences. These themes were then applied to different media formats including web, search, cable television, on-demand digital/streaming, email, and social media.