Whether you have an in-house team, or need to outsource your communications entirely, we partner with CAA's both large and small by offering a range of communications services that are uniquely tailored to reach target audiences in your community, and help your organization succeed.
- Leslie Dunn, Self Help, Inc.
We combine in-depth web, marketing, and brand-building expertise with years of experience helping community action agencies and other non-profit groups thrive – both online and off. We empower mission-based organizations to connect with target audiences, solidify their brand identity, and achieve strategic goals using a customized media mix of web, digital advertising, social, and print that is tailored to each client's needs.
Whether your website needs a little TLC, or a complete makeover, we partner with you for a fully-supported professional web presence, including everything from development to maintenance.
Website Development • Website Design • Landing Page Development • Site Makeovers • Hosting & Maintenance
Google Ad Grants helps your agency reach target audiences through the power of search, and a free advertising budget! HSS can help you with your Ad grant campaign setup, as well as ongoing maintenance and performance requirements, including:
Grant Application • Account Setup • Keyword Research • Performance Reporting • Google Compliance
Video is a powerful way to add a new dimension of storytelling to your communications strategy and highlight your organization's mission. Video is also highly versatile and can be used across a variety of channels - from your website, to social media, to search, television and other forms of digital advertising.
View sample community action videos >
Video Production • Custom Animation • Whiteboard Explainers • Script Writing • Closed Captioning
Wherever you need to be seen in your community, we can help give your organization a presence. From transit advertising to billboards, and print ads in local publications, running a campaign across traditional media formats can complement your digital campaigns and ensure that your message is getting maximum exposure, online and off.
Transit Advertising • Print Ads • Cable Television Ads • Billboards
We can make sure your agency's printed materials look professional and consistently represent your organization's brand. We'll design materials to your specs and deliver the final files that your staff can use as-needed with the printer of your choice (or we can arrange printing for you), including:
Program Brochures and Flyers • Business Cards • Mailers • Signage and Posters.
- Lisa Clay, Massachusetts Association for Community Action (MASSCAP)
Whether your needs are fairly straightforward, or more complex and multifaceted, we can work with your team to build and execute a communications plan tailored to your organization's unique needs. Here are a few recent projects.
A multi-channel campaign to increase Census participation amongst hard-to-count populations. The strategy included development of targeted messaging that could be disseminated across media, from search ads to cable television spots, targeted email, and social media.
HSS developed an outreach campaign to raise awareness about the Low Income Home Energy Assistance Program (LIHEAP) within the Massachusetts. This included development of a media strategy that spanned across several channels for optimal reach.
HSS worked with MASSCAP to develop a state-wide awareness campaign around the theme of "Community Action Works" to help educate the public about poverty in Massachusetts, as well as the role that community action agencies play in helping individuals and families in need.
To learn more, simply complete the form below and we’ll be happy to follow-up with additional information, including:
Social Media Marketing
There are many ways to leverage your social media presence for community engagement, to build local awareness about programs, services, events, and to elevate the general profile of your organization. HSS can work directly with your team to make sure that your social media presence is working for you. Learn More.
Sponsored Posts • Campaign Setup • Copywriting and Creative • Performance Tracking and Reporting