ExactTarget Email Design & Consulting

Organizations that use ExactTarget and the SalesForce Marketing Cloud to manage email marketing campaigns take their marketing seriously, and have invested in the leading platform to get the job done. But having the right tools is only part of the equation for producing effective, successful email marketing outcomes. If you’re looking for an experienced and reliable partner to help your marketing team develop and deploy custom emails via ExactTarget, look no further. We offer a full-service email campaign management packages, including:

• Responsive Email Design - Mobile-friendly email is not an option - it’s a necessity! We produce custom responsive email designs that scale reliably across all devices - from desktop, to tablet and handheld. Your email design will be tailored to your brand image and optimized to drive conversions. If you have your own design, we can convert it to responsive HTML/CSS.
• Email Testing - With the broad range of email applications available across a diverse range of devices, email testing has become a critical component in the email production process. No longer is it sufficient to preview the email on your primary email account and send it off. We QA your email display across multiple devices and platforms to ensure that it will render consistently for everyone who receives it.
• Editable Template Production - We can setup templates that are coded with editable regions to be used in Salesforce Marketing Cloud/ExactTarget, making it easy for you to customize your content, and use the same template for your campaigns again and again.
• AMPscripts and Advanced Dynamic Content - We can pull dynamic content into your email using ExactTarget AMPscripts and other data sources from Salesforce Marketing Cloud.
• Campaign Setup & Management - We can work with your marketing team to setup each email campaign according to your specifications, following a disciplined process with attention to detail from beginning-to-end. We will setup the email in your ExactTarget account, conduct testing for your team’s approval, manage edits, and make sure that the email is scheduled to send on-time to your desired lists or SalesForce reports.
• Consulting & Insight - Throughout the email production process we will work with your team to answer questions and make informed recommendations - from effective subject lines, to call-to-action, copy layout, sender profiles, preheaders and all of the many variables that collectively determine the success of your campaign, we’re with you every step of the way.

All of our ExactTarget email design, production and consulting services for Salesforce Marketing Cloud can be custom-tailored to your organization’s needs, in accordance with your goals, processes and deadlines. We welcome you to contact us for an initial consultation.