Email Marketing Campaigns
When done properly, email marketing campaigns remain one of the most efficient and effective ways to reach, build, and maintain relationships with your organization's target audiences. For organizations that need to execute professional-grade email marketing campaigns, Human Service Solutions can design, develop, publish and track your email campaigns for a total outreach solution. Our email marketing campaign services include the following core components:
HTML Email Design & Production
Professionally designed custom emails are constructed in both graphical/HTML and text format for consistent layout and display. We can produce the most appropriate format for your message, whether it’s a company newsletter, event announcement, product promotion, or lead generation.
- Your branding and message are integrated to reflect your unique identity
- Professional design, copy, and layout editing ensures that your message is communicated effectively
- Responsive email design ensures that your email will display properly across all devices and email clients - from Outlook to Gmail, Apple Mail, and beyond.
- Content can be dynamically personalized to each recipient
- Best practices, including Alt text, Retina-optimized images for high DPI screens
- Email testing across multiple email clients, devices and platforms for consistent display
- Template coding for popular email marketing and marketing automation platforms, including Campaign Monitor, Marketo, Eloqua, Pardot, and SalesForce Marketing Cloud.
Email List Management & Publication
Convenient database list management allows for headache-free list maintenance, cleaning, and email publication.
- Easily collect email addresses and other information from people who visit your website
- Upload existing lists from multiple sources and/or create new lists to mail on-demand
- Automatically remove duplicate and invalid email addresses from your list
- Automated operations, such as subscribe and unsubscribe features, reduce time and maintenance costs
Email Campaign Consulting
Throughout the email production process, we will work with your marketing team to provide informed recommendations and ensure that your email is utilizing best practices across all of the variables that determine the success of your campaign, including:
- Email Subject lines
- Email Preheaders
- Sender profile
- Content layout & formatting
- Call to Action & conversions
Email Tracking & Reporting
Real-time delivery reporting and link tracking measures the success of your efforts and tells you:
- Number of emails delivered
- Number of emails opened
- Which links have been clicked on, and how many times
- How many people have unsubscribed from your email list
- Custom variables and conversion metrics, tailored to your needs
- Integration with other analytics packages
Platform Flexibility & Collaboration
We can collaborate with your marketing team and/or other vendors to coordinate the production of your email to your specifications. We can also work with a variety of leading email service providers and marketing automation platforms to develop and deploy your campaigns according to your needs. Contact us for more Information or a Free Consultation.
To learn more, simply complete the form below and we’ll be happy to follow-up with additional information, including:
- Needs Assessment
- Cost Estimates
- Questions & Answers