Challenge
The National Association of Socially Responsible Organizations
(NASRO) sought to increase member subscribers for their health
insurance benefits using the Internet. The organization had
been receiving few, if any, inquiries driven by its web presence.
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Solution
Human Service Solutions worked closely with NASRO to understand
their business model, identify target goals and implement strategies
for improved search engine positioning and visitor conversion:
- Research strategic key terms for target markets
- Format site pages for search engine-friendliness
- Optimize page copy and tags based on targeted
terms
- Submit pages to targeted search engines
- Refine message, branding and site usability to
promote visitor action
Results/Return on Investment
NASRO reports the following results attributable to their search
engine optimization campaign:
- 400% increase in call volume within the first
month
- 1000% increase in requests for insurance quotes
within first 3 months
- Doubled first-quarter earnings
- National PR exposure: Coverage in the Wall
Street Journal as a result of being found online
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Working with Human Service Solutions is
one of the best business decisions we've ever made. The impact that
Jason's work has had on our organization has been tremendous and
produced tangible results for our bottom line.
Robert Gaw
President, NASRO
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