Challenge
The Massachusetts Campaign for America's Professional Social Workers
required the development of a web site offering health information
and community resources while also promoting the public image of
the social work profession and engaging social work professionals
to become involved with the site.
Solution
- Custom design integrating the Campaign's visual identity and
messaging
- "Professional Answers" section that allows professionals
to submit site content for review and publication on the site.
- Comprehensive directories featuring targeted consumer resources
and information such as hotlines, referral services, and support
groups.
- Direct Internet Marketing of site among target audiences through
email and strategic partnership-building
Outcomes
This Campaign now enjoys a new vehicle for offering public health
resources and promoting its mission among both professionals and
consumers.
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I have been totally impressed with Jason's
technical and design expertise on the two web sites that he created
for our organization. He is a clear conceptual thinker and a masterful
creator of compelling strategies for use internally and externally
in our campaigns.
Carol Bonner, MBA, LICSW
Chairperson
Massachusetts Campaign for America's Professional Social Workers
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