Challenge
The Harvard University Faculty & Staff Assistance Program
(FSAP) required complete redevelopment of their existing web
site in order to increase utilization of services and more
effectively promote available resources to University staff
and faculty.
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Solution
Human Service Solutions worked closely with a multidepartmental
team from FSAP, IT and Human Resources to accomplish the following
objectives and produce a new FSAP web presence:
- Develop new logo, tagline and visual identity
to reflect FSAP's mission and appeal to targeted audiences
- Develop a new site navigation structure for improved
usability
- Optimize site pages for indexing within the Harvard
search engine directory
Return on Investment
FSAP reports the following results within the first six weeks of
site launch:
- Substantial increase in requests for services
- largest case volume in FSAP's 15 year history
- 25% increase in incoming call volume
- 10% increase in email list subscribers
- A more prominent ranking on the Harvard search
engine for targeted key terms
- Positive feedback about the FSAP site from Harvard
administrators and general University community
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