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What it is I Why it Matters
I The Benefits I The
Process I Learn More
What It Is
Search Engine Optimization (SEO), a form of Internet marketing,
is a process of analyzing and editing your web site in order to
increase your natural search engine rankings for key terms relevant
to your target audiences. Learn
more about SEO tips and fundamentals (PDF).
Why It Matters
By researching and targeting strategic key terms that appeal to
your target audiences, SEO allows you to be found by a global market
of individuals who are seeking whatever it is that you offer. Whether
it's a service, a product, a message or a mission, search engine
optimization can provide benefits for just about any type of organization
that wants to reach people on the Internet.
The Benefits
When executed properly, the return on investment for search engine
optimization can be very high, even when compared to traditional
methods such as print advertising and direct mail marketing. Search
engine optimization is one of the few marketing strategies where
your prospects initiate the contact process by seeking information
about organizations just like yours. Read
more about SEO Benefits (PDF).
The Process
The Search Engine Optimization process is typically executed as
a three month campaign, broken down into the following phases:
PHASE I: Discovery/Research
An initial analysis
of your current web site and the terms used to reach your target
audiences online is a critical first step toward an effective
and lasting search engine strategy. The Discovery phase helps
to objectively assess your site’s search engine-friendliness
and tells us exactly how your site is currently performing in
the major search engines. We also work with you to identify strategic
terms related to your business goals. This information can then
be utilized to establish a baseline for future reference and help
you format your site for improved search engine positioning.
PHASE II: Implementation
The Implementation
phase is where the Phase I research is put to use by optimizing
your site pages for your target terms and improved search engine
performance.
PHASE III: Analysis
Post-optimization
analysis allows for the measurement of campaign outcomes and return
on investment.
Learn More
about the SEO Process (PDF) >
Learn More
Contact Us to learn more about
what SEO can do for your organization
and a Free Consultation.
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