Outreach & Marketing

Effective marketing is not just about getting your message in front of as many people as possible—it's about reaching the right people. Whether you're trying to promote a mission, a service or a product, reaching your target audience is critical to success. We not only help you reach new audiences, but stay connected to them.

Search Engine Marketing

Just because you publish a web page does not mean that your intended audience will find it. Even if you do rank well for a given term, how do you know that anyone's looking for it? In most cases, a presence in search engines is necessary to give significant visibility to whatever it is that you want to communicate online.

Organizations of all types, can benefit from search engine marketing (also known as search engine optimization, or SEO). According to Forrester Research, over 80% of Internet users utilize search engines and directories to find the information they are looking for. The benefit of having a prominent presence across top search engines is obvious—those who are looking for what you offer will find you.

We offer a range of strategic services to ensure that you reach your target audiences:

• Key term research & competitor analysis
  
• Search engine selection & registration
• Optimization of content for key term placement
• Linking strategy
• Performance ranking reports

Learn more about search engine optimization

Email Marketing & Newsletters

Email marketing campaigns are one of the most efficient and effective ways to connect with members, clients and constituents on demand, and to reach new audiences as well. Human Service Solutions can produce, manage and track your email campaigns for a total outreach solution.

• HTML & text-based newsletter production in multipart format ensures that emails display professionally & consistently for all recipients.
  
  
• Delivery reporting and link tracking allows measurement the success of your efforts.
  
  
• A subscriber database that allows for convenient list management and automated operations to reduce time and costs.

Learn more about Email Newsletters

Contact Us for More Information or a Free Consultation

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